Alpha 60 is a boutique Melbourne based fashion label with a unique sense of sophistication mixed with a dash of quirkiness. Over a decade, we have helped them craft their brand and identity to ensure they stand out amongst the saturated market, they are now recognised as one of Australia’s most iconic independent labels.

Local Peoples designed the complete branding roll-out for Alpha 60 with a simple but contemporary brand mark, including packaging, retail and product design.

RESULTS

6 Concept stores launched in Melbourne and Sydney