Co-founded by Local Peoples’ Creative Director, Giuseppe Demaio, NCDFREE is a global social movement against Non Communicable Diseases (NCDs), such as diabetes, heart and lung diseases, mental illness and cancer. NCDFREE aims to reframe the way people talk about health. as well as to raise understanding and awareness around the global challenge of NCDs.
We chose to focus our communications on the work being undertaken by individuals and small groups around the world, all coming together to create a positive outcome.
The campaign tells stories through building and engaging a community of young professionals and change makers online, the creation of short documentary films and annual events around the world. These personal stories create a deeper connection with the audience, while the positive narrative allows for broader association and connections.
All work undertaken on the project is done on a pro-bono basis, with the material costs paid for through a crowd-funded campaign.
As part of our work on NCDFREE, Local Peoples designed the campaign identity, stationery, marketing collateral and website for NCDFREE. We also created a suite of infographics aimed to increase awareness of the campaign, and increase social shares.
