"More than a concept, it's a state of mind." Rationally, young people know the reasons why the trainee program at EY is so special. However, we have to go beyond the arguments, communicating almost sensorially. In other words, an efficient concept is not enough, you need to create a state of mind that creates desire. My role in this project was develop the visual concept that represent this manifesto.
Credits
Client: EY | Ernest Young
Agency: Yo
Agency: Yo
Art Director: Elvis Benicio
Copywriter: André Timm
Photography: Matheus Coutinho
Production: Studio OD
Front-End: Júlio César
Making of / Photo manipulation: Bruno Fujii
Account Executive: Fernanda Carvalho
Account Director: Sávio Bertolani
