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    I found a group called Ver$usxBoyz through VICE's blog (Brazil). They're a fashion lifestyle movement made up of young people from São Paulo, age… Read More
    I found a group called Ver$usxBoyz through VICE's blog (Brazil). They're a fashion lifestyle movement made up of young people from São Paulo, aged between 15 and 19, They express themselves by posting photos on Tumblr and Instagram. The name Ver$us was created because the group is the opposite of aesthetic standard of Brazilian youth. That is, versus society. Another group, called Future Gang, also joined this project. Read Less
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In Brazil, young people from the outskirts of São Paulo are creating their own identity. Exploring, with consciousness an infinite collection of fashion references, art and music that web provides. This initiative translates visually through an intense graphic appeal, unique, artistic and realistic photographic style. I found a group called Ver$usxBoyz through VICE's blog (Brazil). They're a fashion lifestyle movement made up of young people from São Paulo, aged between 15 and 19, They express themselves by posting photos on Tumblr and Instagram. They came up with the name Ver$us as an aesthetic opposition to the Brazilian youth standards. That is, versus society. Another group, called Future Gang, also joined this project. 


[portuguese]
No Brasil, jovens da periferia de São Paulo estão criando sua própria identidade ao explorar, com consciência, o acervo infinito de referências em moda, arte e música que a web proporciona. Esta iniciativa se traduz visualmente através de um apelo gráfico intenso, único e com um estilo fotográfico artístico e realista. Através do blog da VICE Brasil conheci o grupo Ver$usxBoyz, um movimento de fashion lifestyle formado por jovens de São Paulo, com idades entre 15 e 19 anos, que se divertem e se expressam postando fotos no Tumblr e no Instagram. O nome Ver$us vem justamente por serem o contrário do padrão de estética da juventude brasileira. Ou seja, versus a sociedade. Através da Ver$us, um outro grupo, o Future Gang, também se juntou a este projeto. 



Design / Elvis Benicio
Photo / Matheus Coutinho
Stylish  / Aib Mv
Making of / Luana Dornelas
Motion Design / Pier Paolo

Models / Gui Marinho/ Igor Felipe / Kevin David / 
Nick Müller / Vinni Tex / Derek Lucas / Bruno Swarovisk / Jorge Barros




GIFs by Pier Paolo