I was invited to create a new visual identity for Sweet Films that would adapt to the new strategic position and vision of the studio. Sweet Films is a brazilian boutique studio specialized in video production for advertisements. The result includes dynamic visual elements made up of fresh components and a new typeface. The final deliverables included a brandbook, website (UI), stationery and animated signature.
After going through many possible ideas about shapes and graphic concept I realized that it could be interesting to build a metaphorical connection with a fly (as a client) and something that looks yummy (sweet). From this starting point, everything pumped up in my mind and the process began to be playful, upbeat and consistent. The project was approved with success by the client without any changes. (all in!)
before / after.