BACKGROUND
____
Fenalår is an ancient Norwegian food tradition. The craft can be traced back to when sheep were first used as livestock. Today, the cured lamb is regarded as a delicacy in Norway.
____
Fenalår is an ancient Norwegian food tradition. The craft can be traced back to when sheep were first used as livestock. Today, the cured lamb is regarded as a delicacy in Norway.
“Fenalår fra Norge” (Fenalår From Norway) is the name of an association consisting of 8 of the foremost Fenalår producers in Norway. Panorama Design was commissioned to design a symbol that would represent the association, reflecting on both the product (lamb) as well as Norway as the origin.
CREDITS
Project leader: Jens Petter Ring
Creative director: Nichlas Tangen
Designer and art director: Caroline Moen
Photographer, packaging images: Stig Jarnes
www.panoramadesign.no
CREDITS
Project leader: Jens Petter Ring
Creative director: Nichlas Tangen
Designer and art director: Caroline Moen
Photographer, packaging images: Stig Jarnes
www.panoramadesign.no
____
The project later included designing packaging for the international market (at first in France and Switzerland). Fenalår is within the higher price point, and the packaging therefore needed to reflect on this. In order to stand out in a competitive market, where cured lamb is a relatively unknown product, we adviced the association to create an uniform appearance through a cooperative packaging where each producer’s identity was reduced and moved to the back. This made their appearance at the international market strong.
____
The project later included designing packaging for the international market (at first in France and Switzerland). Fenalår is within the higher price point, and the packaging therefore needed to reflect on this. In order to stand out in a competitive market, where cured lamb is a relatively unknown product, we adviced the association to create an uniform appearance through a cooperative packaging where each producer’s identity was reduced and moved to the back. This made their appearance at the international market strong.
____
