S T Ø L S V I D D A
'Stølsvidda' is a family business based in Valdres, Norway. The name 'Stølsvidda' derives from a specific area between Valdres, Gol and Hemsedal in Norway, about 1000m above sea level. The name is built up by two words:
1: 'Støl', which is an old, traditional name for a small farming house with a relative walking distance to the main farm, and 2: 'Vidda', meaning an open, wide mountain area that lies above the tree line. These two words, and the contrast that lies in the combination of them (small house on a big plain) gave inspiration to the logo.
Co-founders of 'Stølsvidda', Ragnhild and Knut, have gained attention nationally for the way they run their farm. Sustainable farming and animal welfare are strong values to these farmers and therefore they decided to let their pigs run out in the free up at 'vidda'. This gave the pig’s name 'Fjellgris', meaning “Mountain Pig”. The pigs graze outside from mid June till end of September, allowing them to grow big and strong at a natural speed with no artificial influence. This way of farming is not an easy one but shortcuts are not an option, resulting in happy animals and exceptional meat.
For now it is just the two of them running the farm, with help from two more employees. Together they control 600 pigs each year, as well as a fair amount of sheep/lamb, reindeer, fish, chicken (egg) and bees (honey). In the future they dream of a collaborative cooperation with local farmers, united under the brand 'Stølsvidda'.
Although they are still a small company they have managed to be the first Norwegian online-butcher! Check it out at www.stolsvidda.com (apologies for not having an English version of the site yet – I’ll promise to update when they go international).
C R E D I T S
P A N O R A M A D E S I G N:
Project Leader: Jens Petter Ring
Senior Designer: Morten Fornebo
Designer and Art Director: Caroline Moen
Web Design: Tracy Engelhardtsen
Photographer / Brand photos: Damian Heinisch
Photographer / Documenting the project: Kristoffer Myhre
Web Developer: Rune, at Kloner