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    Fenalår is an ancient Norwegian food tradition. The craft can be traced back to when sheep were first used as livestock. Today, Fenalår is regard… Read More
    Fenalår is an ancient Norwegian food tradition. The craft can be traced back to when sheep were first used as livestock. Today, Fenalår is regarded as a delicacy in Norway. “Fenalår fra Norge” is the name of an association consisting of 8 of the foremost Fenalår producers in Norway. Panorama Design was commissioned to design a symbol that would represent the association, reflecting on both the product (lamb) as well as Norway as the origin. The project later included designing packaging for the international market (at first in France and Switzerland). The product belongs to the higher price point, and therefore needed to reflect on this. In order to stand out in a competitive market, where cured ham (not lamb) is know as the premium, we adviced the association to create an uniform appearance through a cooperative packaging where each producer’s identity was reduced and moved to the back. This made their appearance at the international market strong. Fenalår has now become an exciting new delicacy for internationals to enjoy. Read Less
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BACKGROUND
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Fenalår is an ancient Norwegian food tradition. The craft can be traced back to when sheep were first used as livestock. Today, the cured lamb is regarded as a delicacy in Norway.

“Fenalår fra Norge” (Fenalår From Norway) is the name of an association consisting of 8 of the foremost Fenalår producers in Norway. Panorama Design was commissioned to design a symbol that would represent the association, reflecting on both the product (lamb) as well as Norway as the origin.

CREDITS
Project leader: Jens Petter Ring
Creative director: Nichlas Tangen
Designer and art director: Caroline Moen
Photographer, packaging images: Stig Jarnes
www.panoramadesign.no

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The project later included designing packaging for the international market (at first in France and Switzerland). Fenalår is within the higher price point, and the packaging therefore needed to reflect on this. In order to stand out in a competitive market, where cured lamb is a relatively unknown product, we adviced the association to create an uniform appearance through a cooperative packaging where each producer’s identity was reduced and moved to the back. This made their appearance at the international market strong.
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