To gear people up for athletic excellence this summer, Bridgestone wanted to build a series of super addictive mini-games that allowed digital athletes to compete against themselves, their Facebook friends and the Internet at large.
The app is part of a larger hub, Bridgestone Performance Institute, a website that aims to study elite performance and athletes’ journey to success. We tested our own performance by building 28 mini games in three months.
Armed with only a smartphone and their finger strength, users can engage in their own pocket-sized challenges, from sprinting to jumping to swimming to tennis. Their bronze, silver or gold medals and “Performance Points” are logged so they can track their own progress and see how they stack up against the other players. As they progress, they can unlock different avatars, such as a Bridgestone Engineer or Superhero, until they reach the pinnacle of mobile competitors: The Ancient Athlete.