Life-Changing Gifts 2014-15
During Christmas season, people tend to buy gifts for their loved ones. New clothes, new shoes, good food, etc.
How if you can give more than just the usual Christmas gift? A gift that can change lives and help the needy, wouldn't it make giving more meaningful?
That was what World Vision Singapore came up with for our yearly Christmas campaign, a gift catalog that contains more than 80 extraordinary gifts to bring cheer to some of the world's poorest children.
To give Every Child a Smile.
As the in-house graphic designer, I used minimalist concept to appeal to general audience, since our donor varies in age, gender and background. I came up with the logo design (Life-Changing Gifts Every Child a Smile 2014/15), cover design and the entire publication layout, cover letterhead, envelope as well as images for social media and the web page.