Part of my work is to design materials to promote merchandises.
Usually, I research about the movie first and decide on the theme and style. Then I work accordingly.
Here are several POS marketing material I made to promote CGV merchandises from 2019 onwards.
The Secret Life of Pets 2 tells a story of pets living in their owners' house, that's why I made the design looks like a house. I use reddish colour background to make the cup designs stand out.
Avengers Endgame design is inspired by the trailer video where the debris come together to make the logo Avengers.
Gundala is a local superhero with the power of lightning, that's why I design it with the lightning flashing in the background.
Frozen 2 design is inspired by Elsa's ice power and because the movie is released during winter, so I used winter-themed colour palette and snowflakes.
Black Widow design is inspired by the character's logo that looks like hourglass and the movie poster. Since the movie has clash of the bad and the good characters, I make it look more like X instead.
Doctor Strange in the Multiverse of Madness design has similar colour palette of red and blue like the movie poster. Since Doctor Strange's power involves magic circles, I incorporated the magic circle into the design and make it seems like the merchandise cups also the food and drink come out and light up with magic.
The Secret Life of Pets 2 © Illumination
Gundala © Screenplay Films, Bumilangit Studios
Frozen 2 © Disney
Avengers Endgame, Black Widow, Doctor Strange in the Multiverse of Madness © Disney, Marvel
