Studio Up asked us to redesign the brand identity and packaging for Agust.
Agust is an Italian high quality coffee roaster, since 1956.
After half a century they felt they've lost their original positioning and wanted to re-brand them self to better communicate their values of quality, culture, and history.
They asked us to remake the visual identity and the packaging.
BRAND IDENTITY DESIGN, PACKAGING
We identified the values of the brand (Prestige, Tradition, Passion) and we radically re-designed a new version of the logotype, in a minimal style to inspire the prestige and the quality of the product.
After the logo we designed a new series of packaging, using a different label color for every blend of coffee.