Brand design for Anatome Gallery
This is my thesis project for my last laboratory at Communication Design faculty at Politecnico di Milano 2010/2011, with professors Francesco E. Guida, Fulvia Bleu and Gianfranco Torri.
We imagined to create the communication for a french gallery (Anatome, Paris) moving to Milano. I did the logo for the gallery, then the communication for an exhibit about Maciej Buszewicz, polish graphic designer, Un Sedicesimo, the press kit, promotional posters and postcards.
The Gallery Logo was inspired from the lights used in exhibitions to light up the works.
So I did an interlacement of the three RGB colors using a different type of line for each one to create an optical effect with moirè pattern (http://en.wikipedia.org/wiki/Moir%C3%A9_pattern).
After analysis of the designer, I've made this poster. The concept is referring to the style of Buszewicz, wich use collage, photo, old type to create his works.
3. Un sedicesimo
The "Sedicesimo" (http://unsedicesimo.corraini.com/) was related to the poster's idea of create a puppet by merging 3 different parts. It's placed in an envelope made with brown wrapping paper.
Leafing the pages you can create different characters by your choice.
4. Press kit
In the images you can see how does the presskit works: the content can be pulled out pushing the side.
Leaving the papers, the Gallery's Brand comes out on the background.