Strategy and Brand Identity for FLHAIR, coiffeur shop in Conversano, Italy.
Flavio, the owner, wanted to create a brand identity to be able to expand the shop and create a franchising.
We started investigating his deep needs conducting in-depth interviews. What we discovered is that FLHAIR is recognized for top-notch services, being a reference point in local context. People and personal relationships with clients are essential for the business.
We designed the logo starting from cutting letters, to create a sense of movement and space that recalls the hair dresser movements, creating also an optical illusion of depth that also reminds an old signage.
The two main colors, pink gold and blue, express elegance, mediterranean calm, and subtly evoke that services are for both women and men.
With this brand identity, we conveyed the main values of the brand and we elevated them to help FLHAIR grow and reach its business goals.