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THE BRAND
Studio Up asked us to redesign the brand identity and packaging for Agust.
Agust is an Italian high quality coffee roaster, since 1956.
After half a century they felt they've lost their original positioning and wanted to re-brand them self to better communicate their values of quality, culture, and history.
They asked us to remake the visual identity and the packaging.
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BRAND IDENTITY DESIGN, PACKAGING
We identified the values of the brand (Prestige, Tradition, Passion) and we radically re-designed a new version of the logotype, in a minimal style to inspire the prestige and the quality of the product.
After the logo we designed a new series of packaging, using a different label color for every blend of coffee.
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