Logo and visual identity created for the “AgileByExample” conference, one of the leading conferences dedicated to Agile software development methods. The brand identity derives from a minimalistic, pixelated symbol of a Post-it, one of the most visually characteristic elements of the Agile methodology. The brand colours are neon post-it yellow, pink and green.
The tiny post-it card is the basis for a custom typeface created by the Podpunkt team. The letters are constructed on a grid of vertical, horizontal or 45 degree angles.
The design of the website and mobile app is consistent with the new visual identity of the Conference. A webfont version of the custom typeface was used to create memorable typographic layout. The UX is simple and straightforward. The main difficulty was the agenda — three days, two tracks, multiple rooms. It is constructed to enable easy switching between tracks and rooms.