Kiwiherb Brand Identity

Kiwiherb's cluttered branding was at odds with the clean, natural aesthetic they wanted to convey. As senior designer at Amplifier Design I lead the development of an identity system including messaging, brand application, secondary colours, typography and commission of original photography – with the added challenge of retaining the existing primary colour palette, logo and packaging. 

I then built this identity out across brand guidelines, B2B sales comms including numerous trade presenters and email templates, and various customer facing POS applications.