PRIA National Conference 2022 Brand Identity

When the Public Relations Institute of Australia (PRIA) were planning their annual conference, they knew they wanted an uplifting change from the previous year's COVID-centric theme and challenges. The theme they settled on was "Creatively Curious: A Celebration of Storytellers", so I created an identity featuring bright colours, bold shapes, and a fun 'festival' aesthetic that was unreservedly positive.

With the majority of design applications being produced in-house, it was crucial that the brand was highly flexible. I delivered a full library of brand assets, digital banners and social media templates, alongside a thorough brand guideline document, to help the team bring their event to life.