Harraways Homegrown Oats

Harraways has been milling oats in their Dunedin factory since 1867, but this wasn't widely known by consumers who regularly purchased from Australian competitors instead. In order to educate consumers on Harraways' impressive history and promote their new brand and packaging, I worked with Amplifier Design & AMG Group to create a custom 'Homegrown Oats' vector illustration, inspired by nostalgic NZ tourism posters and Harraways' own illustration style. 

This illustration became the basis of the brand launch campaign, for which I designed bus graphics, Adshels, in-store posters, and both print and digital ads.