Attention all Entrepreneurs: This is Your Moment
Having recently refreshed its identity with a total rebrand, Business Partners wished to introduce entrepreneurs to its core product offering. We were tasked with conceptualising a campaign to promote its General and Property Finance products.
Business Partners has over three decades experience in helping entrepreneurs grow their business, and offers funding and mentorship exclusively to SMEs.
There comes a moment in every business journey when an entrepreneur needs to take their business to the next level. However, due to the risks involved or fear of failure, they are hesitating to do so. This insight informed our big idea: This is your moment.
The campaign encourages entrepreneurs to stop hesitating and seize the moment. Because this is the moment they meet Business Partners – the champion of entrepreneurs, the square pegs.
The campaign comprises radio, print and web banners executions all centred on the concept that ‘this is your moment’. The work aims to break through the category’s clutter using a bold tone, striking visuals and a simple yet impactful message.
