The new B-Class, presented at the IAA 2011 Frankfurt/Germany, aimes a young, future orientated buyergroup. At the B-Class exhibit, visitors get informations about the advantages of the B-Class within an interactive comic. Through a physically movable transparent monitor, the visitors navigates through the chapters. A monitor attached on the exhibit invites to interact with virtual objects, snapshots can be taken and uploaded to a facebook account.
CLIENT: Daimler AG
AGENCY: Atelier Markgraph GmbH
SOFTWARE: wirmachenbunt GbR
SOFTWARE: wirmachenbunt GbR
HARDWARE: Expotec GmbH
CONCEPT: Henry Hilge, Julia Fuchs
PROJECT MANAGER: Ralf Schnürer
PROJECT MANAGER: Ralf Schnürer
PRODUCTION SUPERVISOR HD: Daniela Heinz
EDITOR: Andreas Siemer
SOFTWARE DEVELOPER: Chris Engler
PHOTO: Kristof Lemp
