CHEVROLET
NAIAS 2016
The global brand experience agency Jack Morton Worldwide invited Moment Factory to turn up the attraction factor at Chevrolet’s 2016 North American International Auto Show stand in Detroit.
At an event where countless digital displays compete for attention, our challenge was to take 815,000 visitors on an inspiring journey. The goal: engage the audience with the international personality of the Chevy brand, and highlight its commitment to developing innovative and environmentally sustainable vehicles.
At an event where countless digital displays compete for attention, our challenge was to take 815,000 visitors on an inspiring journey. The goal: engage the audience with the international personality of the Chevy brand, and highlight its commitment to developing innovative and environmentally sustainable vehicles.
Client General Motors
Agency Jack Morton Worldwide
Production Moment Factory
Multimedia Director Henry Hilge
Producer Stephane Raymond
Creative Director Catherine Turp
Agency Jack Morton Worldwide
Production Moment Factory
Multimedia Director Henry Hilge
Producer Stephane Raymond
Creative Director Catherine Turp
