SAMSUNG COLORLITE
Special activation
(not implemented)
The Chromotherapy Center for Color Vision Deficiency
BACKGROUND
About 200 million people worldwide are colorblind. In Europe, minimum 8% of the male population is affected.
However, there might be even more people, who are not aware of their condition.
Samsung has identified this problem and has developed, with the help of its technology, an innovating solution for it - the Colorlite app, available on the latest Samsung screens ( S6 and S7 or SUHDTV).
THE TRUTH
Everybody deserves colors.
THE IDEA - CHROMOTHERAPY FOR COLORBLIND PEOPLE
The basic principle behind Chromotherapy or color therapy is that light, along with its component colors, can be used for healing the mind, body, and spirit.
We’ll create a center for chromotherapy for the colorblind, where chambers will be divided by colors and by the emotions they produce. Even the drinks will have the same colors. In each room, the walls will be covered with SUHD TVs that will show projections of those color shades. In these rooms, on Samsung devices, there will run photos taken by our users and separated chromatically: if they photographed a field of poppies – the photo enters the red room's slide. And so on.
How do we do that?
Through a partnership with a local place or by transforming a condemned house in this center → making Samsung look even better because it gave life back to a ruin.
What are the benefits for colorblind people?
The red room – blows away sadness and negative emotions, it cheers you up, has stimulating effects on internal organs and muscles, stimulates the intellect and offers a warm sensation.
The orange room – has a healing effect on the digestive, endocrine and cardiovascular systems, helps you get rid of sadness and nervous breakdowns and helps work up an appetite.
The green chamber – helps eyesight, the nervous system and is excellent for detox. Plus, it stimulates cerebral activity, the perception of information as well as coherent and precise thought. It adds a touch of cheeriness.
The blue room – removes stress and calms emotions, lowers blood pressure and muscle pain in cases of sciatica and ulcers. It regulates sleeping disorders and has a calming effect if not used in excess.
