THE LOUDEST CHEER IN ROMANIA
On the 29th of November, Antena 1 turned 20. So we organised THE LOUDEST CHEER (Cea mai tare urare). Literally. We invited our TV viewers from all over the country to shopping malls in Bucharest, Timisoara and Iasi. They had to make the biggest and the coolest greeting. We brought a sound level meter to pick the winner and Timisoara made the loudest cheer. The Romanians’ competitive spirit and their wish to have fun marked the day and Antena 1 became absolute leader in audience charts on its birthday.