DESGIN CAMPAIGN
Campaign for Desgin. We ambitiously removed the label from the bottle, and used the bare bottle to manipulate typography which was set behind it. Each word used in the campaign includes the word ‘GIN’ to elicit new associations to modernity, inspiration and social gatherings. The underlying theme of trying the gin for the first time and the experience associated with it.
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Studio: Sunday Afternoon
Creative Direction: Juan Carlos Pagan
Design: Jens Marklund & Juan Carlos Pagan
Photographer: Josh Dickinson
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Studio: Sunday Afternoon
Creative Direction: Juan Carlos Pagan
Design: Jens Marklund & Juan Carlos Pagan
Photographer: Josh Dickinson
