Wannabe Star is a cosplay contest which is a part of series of advertising campaigns created for Samsung during one of the biggest international music festival at Turkey, One Love Festival.
Wannabe star had two states:
First part was in micro site. People send their photos and tell who they are impersonating.
After public votes and judgment winners are announced.

Second state was at the festival area. Props, frames and makeup artists was present at the booth. Another contest run on site too.

This advertising campaign is a good example for connecting both outdoor and internet advertising.

I was working as director of development at McCann Erickson Istanbul at the time.