We worked with Ogilvy & Mather Istanbul on this project.
Client is Ülker.
Ülker is the biggest FMCG company in Turkey and Çizi is one of their most famous biscuit brands.
The campaign's purpose was to introduce a new product to market; "Çizi Mini"
Page fans had vocalized the characters for the ad movie of Çizi Mini by writing their own lines for both characters with this Facebook application. Users shared their movies with their friends and public.
We developed a mobile admin panel so operators can monitor, delete or approve user edited movies any time.
We also sent email notifications to users about their movies' approval status.
A competition was also organized within movies and prizes were given.
The campaign lasted 6 weeks. Users created and shared more than 14,000 movies.