For client "Spicy Lemon", a company specialising in security systems for computers and networks, our company ARA created a campaign that approached the idea of safety in regards to technology in a different way. An almost new age way of thinking with the pay-off "Freedom is a Lemon" created visuals in which a lemon or elements of a lemon represented freedom. In these visuals we see a lemon being transformed into a frisbee, a trampoline and a hot air balloon.
After the innitial brief I created a visual style for the campaign. Taking elements of lemon's which I photographed myself and merging them with a collage of photographic and graphic elements to create visuals that represented the sunny, uplifting, carefree world the client was promising to their potential customers.
After the innitial brief I created a visual style for the campaign. Taking elements of lemon's which I photographed myself and merging them with a collage of photographic and graphic elements to create visuals that represented the sunny, uplifting, carefree world the client was promising to their potential customers.
Campaign Image 01. Trampoline
Campaign Image 02. Hot Air Balloon
Campaign Image 03. Frisbee
Campaign Image Detail 01. Hot Air Balloon
Campaign Image Detail 02. Frisbee
Print Campaign Images
Eventually the visual was also used in a business stand at a trade fair. Providing eye-popping visuals that attracted people with it's stand-out colors and design.
Business Fair Stand
