From knowledge to opportunity
One of my most recent projects. Campaign visuals I did for our client Mazars. The main idea is that the employees at Mazars use both the left side of their brain, the more analytical side, as well as the more creative right side of the brain. In the visuals we see a creative, inspiring cloud flowing from the right side of the body into the rest of the visual.
Photography for this project was done by Oscar Seykens and I did the visual compositing of the cloud which is a combination of photographic elements and a lot of digitally drawn elements.
Here is the campaign statement as communicated on the client's website:
Entrepreneurship requires knowledge and ideas. You need to use both sides of your brain. Mazars employs accountants and tax advisers that do more than just analyse and structure; our accountants also inspire. Analysing and creating opportunities is something that sets Mazars apart.
Insight and creativity go hand in hand. We check and create. We don't just look back; we also look forward. The combination of knowledge and inventiveness is something our clients/entrepreneurs appreciate.
For more information go to: www.mazars.nl