Opportunity:
Choose a pre-existing company to re-brand with the final solution being presented in a brand standards manual.
Choose a pre-existing company to re-brand with the final solution being presented in a brand standards manual.
Solution:
Maxwell House recently lost their rank as the number one coffee company in the United States. To beat out their competitors, hold onto and grow their customer base, and re-claim their rank as the number one coffee company in America, I proposed a re-brand.
Maxwell House recently lost their rank as the number one coffee company in the United States. To beat out their competitors, hold onto and grow their customer base, and re-claim their rank as the number one coffee company in America, I proposed a re-brand.
The following images below are selected pages from the final brand standards manual highlighting the proposed logo, tagline, brand identity package, and sample touchpoints. The full brand standards manual can be seen here.
Credits for mock-ups and images used can be found in the full brand standards manual.
