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    Fruition fruit cups have been re-designed for single women who are on-the-go and need a healthy snack. The new packaging is more fitting for an o… Read More
    Fruition fruit cups have been re-designed for single women who are on-the-go and need a healthy snack. The new packaging is more fitting for an older audience, squirts less when being opened, and stands out off the shelf with a shape that is not utilized by any other fruit cup company. Read Less
    Published:
Opportunity:
Re-design packaging that is dysfunctional.

Solution:
Aimed to reach a surprisingly large yet unspoken to audience, Fruition fruit cups have been re-designed for single women who are on-the-go and need a healthy snack. The new packaging is more fitting for an older audience, squirts less when being opened, and stands out off the shelf with a shape that is not utilized by any other fruit cup company.