Satellite Office - Working with veteran brand developer Ayo Seligman, we produced a modern abstracted yet rational identity mark and visual language for global mobile accessory maker, Case-Mate. The graphic mark is elegant in its reductionism while being magnetic as viewers engage the mark to ‘fill in the gaps’.
Interactive: “I Make My Case” was a pioneering case customization site launched by Case-Mate to tap into the growing personalization market. I Make My Case put the power of design in the hands of users. The app delivered “can’t fail” design tools the enabled highly personalized case designs leveraging the art of a diverse set of notable graphic designers. I Make My Case launched the custom phone case revolution and earned Satellite Office a Webby Award and a CES Innovation Award. Creative Directed and Produced by Erik Attkisson; Interactive Design – Chuck Anderson, Eddie Tofslie; Site Development – Proto.
Print: Case-Mate desired to present itself as a design forward, mobile fashion company. The ads evoked this idea.
Creative Direction – Ayo Seligman; Photography – Yen Phan; CMO – Erik Attkisson.
Packaging: Turner Duckworth created the “Hug” packaging concept for Case-Mate, a playful and whimsical case packaging system. The “Desktop Flower Pot” packaging was conceived by Erik Attkisson as a packaging reusability solution; instead of throwing out heavy plastic packaging, it became a flower pot as seeds and a dirt puck were included! The masterful Matt Moore designed the seed packages included.
Film:Additional in-house films were produced promoting specific product launches.
Concepting & Directing – Case-Mate Production team including: Erik Kridle, Matt Shackleford, Ian McAllister and many others
from the great Case-Mate Marketing team.
