THE BRIEF WAS TO CREATE BRAND AWARENESS
AMONGST YOUNG BLACK SOUTH AFRICANS
"AN EXCLUSIVE MUSIC
EVENT, TAPPING INTO THE
CURRENT APPETITE FOR 90s
FASHION, FOOD & MUSIC."
WE HAD TO UPDATE OUR OLD ROCK AND ROLL INFLUENCED
VISUALS ON OUR SOCIALS CHANNELS. SEEDING THE 90'S THEME
TO OUR AUDIENCE.
WE REACHED OUT TO CRYSTAL BIRCH LOCAL STYLIST, TO MAKE US A CUSTOM JACKET USING LOCAL ICONS IN THE FASHION AND MUSIC SCENES WITH STRONG REFERENCES FROM THE 90'S.
THE JACKET BECAME AN INVITE AND CUSTOM ONE-OF-ONE PIECE
THAT COLD BE WON BY OUR GUESTS AT THE EVENT.
- MODEL NINA HENRY [BOSS MODELS]
THE INVITE
200 INLFUENCERS INVITED
RE:WIND GUEST VOUCHER
– AV BY LUSANDA BUTHELEZI
CREDITS:
