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    Staples is a large United States office supply chain store, with over 2,000 stores worldwide in 26 countries. The challenge was to develop an EU … Read More
    Staples is a large United States office supply chain store, with over 2,000 stores worldwide in 26 countries. The challenge was to develop an EU visual identity and communications style for Staples that will also be recognizable without a logo. An identity that connects all the messages on a cross-media basis. So that all the communications combine to create a greater whole. An identity that isn’t only unique, but that can also be recognized as Staples at a glance. It must be an identity that provides scope for communicating in lots of different ways and optimally facilitates the new pay-off: Make More Happen. Read Less
    Published:
Client: Staples
Creative Director: Eddy Wegman
Design: Eddy Wegman, Tabi Aziri
Strategy: Hugo van der Bos
Project menagement: Ermelinde van Reusel