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    Staples is a large United States office supply chain store, with over 2,000 stores worldwide in 26 countries. The challenge was to develop an EU … Read More
    Staples is a large United States office supply chain store, with over 2,000 stores worldwide in 26 countries. The challenge was to develop an EU visual identity and communications style for Staples that will also be recognizable without a logo. An identity that connects all the messages on a cross-media basis. So that all the communications combine to create a greater whole. An identity that isn’t only unique, but that can also be recognized as Staples at a glance. It must be an identity that provides scope for communicating in lots of different ways and optimally facilitates the new pay-off: Make More Happen. Read Less
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Staples
European integration of an American classic

We translated "Make more happen", the international tagline of Staples, into a distinctive and upbeat communication concept, crafted for their European customers.

Although the world’s largest office supply chain, Staples is not that well known among European customers. Our key challenge was to connect better with this audience. The brief was also to create a more elevated brand experience and bring more energy and rhythm into the brand, making it more talkative.

The result is a simplistic and bold identity with the Staples speech bubble at the centre. The latter derived from the characteristic Staples logotype adding a new distinctive asset to the visual identity. It ensures a strong brand recognition across all touch points, with our without the iconic Staples logotype.
Client: Staples
Creative Director: Eddy Wegman
Design: Eddy Wegman, Tabi Aziri
Strategy: Hugo van der Bos
Project menagement: Ermelinde van Reusel