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    The world-famous Dutch Chamber Choir is turning 80 years old. A good reason to look again at the brand. The challenge was "How do you give sound … Read More
    The world-famous Dutch Chamber Choir is turning 80 years old. A good reason to look again at the brand. The challenge was "How do you give sound a face?” We were looking for a style that could move with the wide repertoire of the choir, from baroque to post-modern experimental music. When you listen to the performances of the Dutch Chamber Choir and close your eyes, you'll see the sound waves almost before you. This was the starting point. We wanted to stay as close as possible to the emotion of the music, the voices and the singers. Therefore, the singers themselves play the lead in all possible compositions. The logo functions as an anchor in this versatile image language. Read Less
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Dutch Chamber Choir
An image of sound

For the 80th anniversary of the Nederlands Kamerkoor, the challenge was: ‘How do you give sound an image?’

The world-renowned Nederlands Kamerkoor (Dutch Chamber Choir) has a very wide-ranging repertoire, from baroque to post-modern experimental music.
To capture the emotions evoked by the music and the singers, we let the singers themselves play the main role in our creative concept.
The campaign drew lots of attention and appraisal during the anniversary and helped build even more recognition to one of the most appreciated choirs in the country.
Typography
Photography
Vocal range
Posters
Online
Magazine
Stationary
Sub-Logos
Credits:
Klant
Jettie Nijenhuis, Het Nederlands Kamerkoor

Strategie
Bob van der Lee, Total Identity

Creative direction
Eddy Wegman, Koeweiden Postma

Design
Tabi Aziri, Koeweiden Postma
Chiara Verdoliva, Total Identity

Animatie
Dimitri van Loenen, Total Identity

Fotografie
Kasimir Szekeres