Unofficial Meal. Everyone has it. Is that moment, between the official meals, where you don’t have rules, time, silverware or judgment. It’s all about togetherness around a healthy snack. We created the Welcome to the Unofficial Meal campaign together with a design language that plays with flavors and the behavior of this meal.
Credits:
The Martin Agency - Sabra
CD: David Muhlenfeld
Creatives: Henrique Santiago, Anne Marie
Illustrations: Hannah George
My Role: creative concept, art direction, design lead
Tv Spot
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:15s spots for Spreads and Grab n Go products
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Animations for social media videos
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