The brief was to take an existing pack design that was considered weak, and then to redesign the graphics and packaging, in essence to create a whole new look. My brand and product was Caffeluxe African Collection espresso capsules. I redesigned and gave the Caffeluxe African collection a much brighter, bolder look and feel. Coffee is a necessitiy in most households so I aimed to design a pack that the consumer would want to display rather than hide away, whilst celebrating various aspects of Africa. We then had to create a promotion campaign using our 'new' look and feel.
Hanging posters & social media poster
Branded competition prize
in situ
