We adopted a very simple and straightforward branding campaign for this precision engineering company who makes high quality industrial blowers. The tagline we came up with was " Building conviction through quality and performance". We adopted a brushed metal/scratched finish on their retail visuals as well as maintained the rich metallic orange as a signature color throughout.
The logo was created to relate
to the shape of the blower so as
to connect the demographics
within their network to instantly
recognize what they do.
The branding elevated Ardour Engineering’s image with their existing as well as new clients and opened up a ton of opportunities for them in the commodity space they were in. Their brand positioning and values helped their clients understand their commitment to quality and execution which resulted in a surge of new business.
