Winhall & de Stadler
With the right gift, you can instantly change someone's tune. You can even save a relationship. With this campaign we show how the lyrics from some of even the most dramatic Afrikaans break-up songs can seamlessly flow into upbeat iconic love songs. The change, of course, happens when the sentence passes through one of Winhall & de Stadler's beautiful rings. When reading these lyrics, one can't help but sing along in one's head, which leads to the reader experiencing first-hand how easily you can 'change your tune'. The ad is underwritten with the simple call to action: "Verander haar deuntjie met 'n steentjie." (Change her tune with a rock/jewel)
Pendoring 2016 - Retail Silver
Loeries 2017 - Non English Posters/Print
