Hype is a men’s magazine about latest trends. Hype’s editorial policy is something like Monocle’s one, mixed with the spirit of Squire and Wired. The magazine is full with reports and articles, some interviews, showrooms, and a cultural agenda.

The idea for the design was making two covers in one, using a flap. The first cover -the visible one- would be a sober one, with a photograph about the main article. The second cover, hidden by the first one, would be an illustration about the same article. The magazine will count with a different artist each month to create the illustrated cover. For this presentation, I did all the illustration as example of the look and feel. With this idea, we add an extra value to the magazine, making each number a collector's item.