'Reino Animal' -Animal Kingdom- is a fictional zoo placed in Seville; to be exact where the Expo Sevilla 1992 was placed.
The spirit of this zoo is the freedom. A place where kids can experience, feel and even touch the majestic of nature. A kingdom with no barriers where all the animals can go around with 'no limits'. Except, of course, predators and aggressive animals who will have their own space. So, Animal Kingdom is a place where both, predators and not predators have their own territories.
Having the natural wildness and kids in mind, I designed a fun and anarchic logo, with a natural crown made of leafs.
All the branding will work with two colors: green and red. I worked with two colors for reflecting the dichotomy we can see in the zoo as well as in Seville, where it exists a well-known rivalry between the district of Triana and the rest of Seville, where the fair lamps are red and green, and also, where the two most important football teams of the city (Sevilla FC and Real Betis Balompié) wear red and green.
Seville is red and green.
Using the same elements I used in the identity proposal. Also posters of the animals that appeared in the catalogue and t-shirts that look like animal's bodies.