Rural Hotel Branding
'Black Bass' is a four star hotel located in a pine forest, next to the famous 'Caminito del Rey' in Málaga. The hotel was imagined for those people who love fishing and adventure sports (climbing, caving, hiking ...). The hotel is divided in nine modules: a large cabin and eight cabins/rooms full equipped with all facilities (wifi, tea...).
It's aimed at all audiences but it's main target are men between 25 and 40 years old, affable, prosperous, with passion for adventure, adrenaline and risk. People who enjoy nature but don't want to forget the comfort of their own homes.
The arrangement of the modules and the target hearts reminds summer camps -a camp for adults of course-. The perfect place for people who want to live the experience of those camps without missing adulthood’s pleasure and luxury.
I'll recal the nature and wildness in it's identity using kraft paper.
Rooms: flags & keychains
To identify the rooms (cabilly I worked with something verrally th instead of numbers. Cabins have flags with different animals of the Black Bass environment. Keychains, mades of wood, would have an engraved animal that match with the same of the cabin.