Responsive Email developed and tested on dozens of clients and devices using Litmus
Project Details
Role Played: Layout, graphics and HTML development
Product: Responsive HTML email for an investment firm
Prospect: High net worth investors aged 55-70
Goal: Lead generation via whitepaper and brand awareness
Placement: Swedish list-buy
Imagery:
• Large hero image featuring a couple in the target age range at a retirement-like destination
Product: Responsive HTML email for an investment firm
Prospect: High net worth investors aged 55-70
Goal: Lead generation via whitepaper and brand awareness
Placement: Swedish list-buy
Imagery:
• Large hero image featuring a couple in the target age range at a retirement-like destination
Success:
• Large contrasting button coded in to be fully clickable (also not an image)
• Large contrasting button coded in to be fully clickable (also not an image)
• Copy and whitepaper image easily swapped out to promote other whitepapers, preventing creative burnout
Rendered in iOS Mail on an iPad Retina
Rendered in iOS Mail on an iPhone 6Plus
Rendered in Outlook 2010 to display graceful degradation
