Responsive email created to engage subscribers to download a free whitepaper
Project Details
Role Played: Layout, graphics and HTML development
Product: Responsive HTML email for an investment firm
Prospect: High net worth investors aged 55-70
Goal: Lead generation via whitepaper and brand awareness
Placement: Segments of the house file
Imagery:
• Large hero image featuring the advertised whitepaper
Product: Responsive HTML email for an investment firm
Prospect: High net worth investors aged 55-70
Goal: Lead generation via whitepaper and brand awareness
Placement: Segments of the house file
Imagery:
• Large hero image featuring the advertised whitepaper
• Specific copy set inside hero image to prevent spam triggers
Success:
• Copy and whitepaper image easily swapped out to promote other whitepapers, preventing creative burnout
• Copy and whitepaper image easily swapped out to promote other whitepapers, preventing creative burnout
Rendered in iOS Mail on an iPad Mini
Rendered in iOS Mail on an iPhone 6
Rendered in Outlook 2000 to display graceful degradation
