Billboard seen on Highway 101 South in Silicon Valley.
Project Details:
Role Played: Design, graphics, copy writing, and pre-press
Product: Printed billboard for a B2B catering company
Prospect: Silicon Valley business owners and decision makers commuting on a high-traffic highway
Goal: Attract new clients and promote awareness of the business and service of this industry
Placement: Printed billboard on 101 South in the heart of Silicon Valley
Imagery:
• Photo of food used to attract the attention of hungry rush-hour drivers stuck in traffic
• A close crop of a salad bar was chosen to include a wider audience of vegan or vegetarian prospects
Copy:
• Short, simple copy was implemented to be readable even when traffic wasn't crawling
• The right side of the billboard was chosen for copy placement to provide maximum view-time due to the physical angle of the billboard
Success:
• Ad-dedicated toll free vanity number was set up to track conversions
• Ad was successful enough to be renewed four times, having it displayed for almost a year before noticeable creative burnout
• The right side of the billboard was chosen for copy placement to provide maximum view-time due to the physical angle of the billboard
Success:
• Ad-dedicated toll free vanity number was set up to track conversions
• Ad was successful enough to be renewed four times, having it displayed for almost a year before noticeable creative burnout
Actual color
