Bisto, Oxo and Paxo are the kings of the kitchen cupboard. To big-up their heritage, we designed branded tins with a contemporary flourish, all ready for autumn/winter.

Playing up the bold Bisto red, we beefed up the logo and positioned the ‘Aah!’ above it like a crown. The Bisto boy himself sits proudly top-left while ‘Since 1908’ underscores the heritage.

After decking the Paxo logo out in reflective silver, we repeated two blue hearts to illustrate consumers’ love for the brand, all against a bright yellow backdrop. Last but not least, the Oxo tin packs a punch with two shades of red, with a proud London skyline to amp up the Britishness.

Limited edition they may be, but they come with unlimited good looks.