Italy is renown for being so rich of art, history, and wonderful places.
In the countryside as well, you can discover authentic masterpieces, especially to spend some time relaxing and enjoying the food, the silence and those magic landscapes.
100 Cascine is a brilliant initiative which aims to protect and develop this places.
My task was to do a radical restyling of the logo and the website.
Url: www.100cascine.it
Agency: Key-One
The logo was insipred to a real "Cascina", vectorialized.
Below, the original logo.
Few early proposals, probably too flat or too modern for the client's taste.
The colors were already part of their brand identity, catalogues and various printed material.
