A brief for a beautiful sleep
Sleepyhead’s Sanctuary Mattresses are hand crafted from some of the world’s most luxurious materials. If there was ever a mattress that could be mistaken for a work of art, this is it.
We weren’t just asked to sell the mattress; we needed to sell an aesthetic and aspirational lifestyle to our affluent audience. The experience needed to communicate the feeling of sleeping in the lap of luxury. High fashion and elegant interior design play a role in creating such an aspirational aesthetic, so we decided to present the mattress in this world.