Challenge:
Referred to by the client as “the coolest technology nobody knows about”, Intel needed a creative way to tease vPro technology capabilities as a precursor to a live technology demo.
Solution:
Engage the target IT audience in unexpected ways with relevant nerd culture and cutting edge technology to turn a "demo" into a game. We took 3 vPro use cases and personified the computer as a comedic character to guide the user through the experience.
The real coup was a one-two punch of Second City talent and Image Metrics animation technology. Having a technology-driven character that maintained its human element was one of those too-good-to-be-true opportunities for Intel, and we jumped on the chance to secure this partnership.
Stuff I did:
Copywriting
Video Direction
Identified Image Metrics Partnership
Why I love this project:
I got to drop Star Wars and Indiana Jones references in a business context.
Additional Credits:
Mike Davidson: Creative Director who took more than a few chances on the concept
Rich Clark: Art Direction
