Challenge:
Create a single video that would introduce an entire line of low-cost printers & multifunction devices to a global audience. The brief: They're small.
Solution:
Reframe the "small office" into something beautiful that can be understood without words.
My team worked with Portland-based MADE studio to design and build three original furniture pieces used to reveal Xerox’s device with excitement and curiosity.
Stuff I did:
Creative Direction
Contributed to furniture design
Why I love this project:
The client uses the furniture in his cubicle to this day.
Additional Credits:
Bo Hagood of MADE Studio
Chip Webster: Video Direction & Editing
Rob Tyler: Video Production
Danny Rubyono: Art Direction
